The question of advertising on school buses continues to resurface in our community and many others throughout the United States. In Ohio, the Ohio Administrative Code does not allow school districts to provide ad space on school buses, this falls within the Construction Code Standards for school buses.
Currently, Senator Joe Schiavone has introduced SB 174 that would allow school districts to adopt a resolution establishing procedures for soliciting bids and awarding contracts for the sale of commercial advertising on school buses.
Pete Japikse, director of transportation at the Ohio Department of Education said the bill is worrisome because of the possible unintended consequences. It is the distraction issue that has many school districts and opponents of the bill concerned.
According to Japikse, advertising on buses is not a huge revenue generator. In fact, the Columbus transit service just terminated their vehicle advertising program because they found that the vehicle maintenance and repairs resulting from the ads exceeded the revenue generated.
We will be closely monitoring the progress of this bill and the actions of other states as everyone weighs the pros and cons of advertising on school buses.
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